Measurable Solutions

This conference has enlightened me and drove home the fact that I really need to get a handle on my promotion and marketing. We had let things fall out and know if they are back in and strengthened we will boom. It was also wonderful to hear the stories of the other owners. It was really touching and motivated me to become more cause over my practice. I have fallen back into the comforts of patient care and my practice will no grow if I am down in treatment. Big changes when I get back. Thank you!

Beth Winkler Schmit

Owner to owner networking has been very successful and long over due. I regret not having attended an Owners’ Conference in the past. But on the whole it is great to learn more about what’s successful for others and not having to re-invent the wheel. I feel the success here is that an entire group of private practice owners are on the same page, having common goals to eventually become a greater FORCE in the medical community. Sharing information to prepare for our future and to help protect our profession. Hands down this has been one of the most comprehensive coverage for marketing and “PR”ing our practice. There is no reason the profession has to be suppressed if we all get results and tell everyone we do!!

A three day panel of our peers… What better way to share information and learn from one another.

Lisa George

Steve Ryland, PT, DPT is the owner of Beachside Physical Therapy, a Physical Therapy firm with 5 locations throughout Brevard County, Florida. Steve opened his first clinic in January of 2002 with just himself and an office manager. He had immediate success with his practice, but hit a ceiling that he could not break through with his existing physical therapy marketing solutions. In April of 2003, Steve joined Measurable Solutions looking for a way to increase his business and reach out to more patients.

Since joining Measurable Solutions, Steve has gone from one clinic to five clinics, he has increased his staff from two to a staff of 42, he has increased his patient visits from 150 per week to 1150 per week, he has increased his new patients from 15 per week to 115, and he’s accomplished all of this by following the tools provided by Measurable Solutions.

In 2008, Steve opened a new company – Beachside Performance and Health Studio – providing cash-based Physical Therapy services. Steve took part in the Measurable Solutions Patient Compliance Course and saw immediate success in both the cash-based AND his traditional insurance-based facilities.

The success that Steve has seen has been phenomenal and has resulted in his being named Brevard County’s Entrepreneur of the Year for 2008 and in Beachside Physical Therapy being named One of the Most Influential Businesses in Brevard County, also in 2008.

While he strives for continued success with his businesses, it is his bigger wish to see the field of Physical Therapy succeed. It is for this reason that Steve has decided to participate and teach in the Measurable Solutions Owner’s Roundtables. Steve understands the importance of helping other Physical Therapists to see the success that Measurable Solutions has helped him to see and offers his support, advice, and knowledge to those seeking it.

You will learn how our top clients have used the principles of public relations, marketing and promotion to guarantee stable growth for their practices.

The means by which you will learn this information is simple. Over the course of three days you will have an opportunity to participate in roundtable discussions with top private practice owners from across the country on topics that were chosen based on surveys of our clients.

Some of the suggested topics include:

* How to use PR & marketing to win out over the competition.
* How to make your promotion efficient and cost effective.
* How to take what you already know and move it to the next level.
* The best way to know what doctors like and dislike for the purposes of getting more referrals.
* Actual data on what top private practice owners have done that works.
* How to market to specific publics such as attorneys.
* How to get your staff excited about promoting and marketing the practice and your services.
* How to position your practice as the leader in your area.
* How to use the Internet for PR, promotion and marketing.

So if you want to know how to use PR, Marketing and Promotion to effectively expand your practice, even during this recession, then you need to sign up for the Summer Roundtable Event!

It is about marketing, public relations, promotion, referrals, more new patients, higher numbers and success!

At the Owner’s Conference held in December 2008 Shaun & Jeff asked the group if they would be interested in getting together again in about 6 months instead of waiting till the end of the year and the answer was “YES!”

So, you asked for it and here it is – the Owner’s Summer Roundtable Event!

This event is a three day series of roundtable discussions hosted by some of our most successful clients. You said that you wanted to hear from other private practice owners and so that is what we are giving you at this event. Modeled after the outstanding presentations hosted in December, these roundtables will address the areas of marketing, public relations, fundamentals of promotion and much more. If you didn’t attend the event in December please check out the earlier posts on this blog to see what you missed.

In all 12-15 topics will be presented by our clients with ample time for discussion, question & answer periods and networking.

Additionally there is time built into the event for everyone to work out a PR & Marketing Campaign that will end 2009 with a BANG!

The Summer Roundtable starts on Monday July 13th at 9am and lasts until 4:30pm on Wednesday the 15th. The agenda for each day is being finalized and the schedule is 9am until 5pm except for the last day. This event is exclusively for our Executive Training clients.

The event will be held in sunny Clearwater, Florida at Measurable Solutions. As usual, we have corporate deals with local hotels compliments of our always hard working Joanne Wheaton so bring the family and make a vacation out of it!

Call now to reserve your seat at this event or sign up on this page at the link above.

See you soon!

Diane Stein